When I was thinking of starting The Small Change Project and thinking about my skills, my experience and what I knew there were these two worlds that didn’t seem to match.
My current world was my relationship with Adam, travel, moving and setting up our home over and over again. My inspiration came from our life together. The lessons we learned felt monumental and I REALLY wanted to share them.
But that’s not a business. right?
On the other had I had a degree in Business. I had focused on Marketing and Leadership. I knew a lot about business.
Isn’t that what people want help with?
I started blogging about small changes through lens of my own home life and relationship, but in the background I felt I should help entrepreneurs and small businesses.
2 months into my business I signed up for B-School. It’s a 6 week intense course that taught me so much about the world of online entrepreneurship. That community is heavily focused on female online entrepreneurs. I didn’t quite realize until now that going through that course solidified my belief that I could only make a business if I focused ON business.
After B-School I had trouble writing blog posts. I felt lost in my direction. Even though I know a lot about business and I am good at consulting others on their business I wasn’t passionate about it and something felt off. I didn’t quite feel qualified either.
There were a plethora of business coaches out there who were doing a fantastic job.
All the time I was feeling lost I kept hearing.
Take note of what people ask your advice on and do that!
I knew that people kept asking my advice on how to organize their home, arrange their furniture. And I always get asked for relationship advice or the “secret” to a long lasting relationship. That question comes up as soon as people hear how long Adam and I have been together.
Even though I got asked those questions all the time I couldn’t connect the dots.
That’s not a business. How do I “do” that?
Fast forward to August of last year. I was having a ton of coffee’s with women who had their own businesses and they were going so well. I was really helping them and it was pretty good at it.
Have so many coffee sessions go so well really confused me. Yes I was helping them with their business, but I was more so helping them with their lifestyle. But could I sell that? Is that what women really want from me?
Let’s fast forward again to Lifestyle Design Camp.
At camp I teach a lesson on setting up your external environment to support the life you want to have. When we designed the camp I had no idea that one lesson would become so pivotal for so many women.
Adam was helping the entire weekend and he let me use our marriage and home life as examples for each lesson. By the second day the ladies could really witness for themselves the type of relationship we had. During the work time on that second day Jina and I were walking around giving one-on-one help creating their plans. All of the questions I got were about marriage, relationships and home life. Specifically how to set everything up to function happily together.
We closed that session with a group Q&A and again the questions for me were about
how to bring your spouse into this new lifestyle?
How I got to the point of saying “we” all the time?
Really, how did we create such a happy home life?
I could easily answer their questions and I truly felt in my element talking about the methods Adam and I use at home. It was funny to be answering as he was buzzing around in the background helping out.
I didn’t actually put 2 + 2 together until Jina and I had our debrief day when it finally hit me.
This is what my tribe wants from me. This is what I keep getting asked about. THIS is my expertise.
I can’t believe I didn’t see it before. It’s why I started The Small Change Project. It’s what most of my blog posts have been about AND I’m passionate about it.
I had this realization back in February and it’s taken me this long to get past all of the resistance and limiting beliefs I had to finally own it.
In that time I’ve been getting emails asking for more relationship advice and language for how do I talk to my husband about this stuff?
As soon as I opened up to the idea of focusing my business on my true expertise the universe rewarded me with a clear path. The more I welcomed it the more emails and requests I got.
In the weeks and even hours leading up to this blog post I have truly felt aligned. This is what I’m here to teach. THIS is what I’m an expert in. I have easily spent 10,000 hours on this stuff. Adam and I are coming up on our 14 year anniversary. We’ve been together though the years when we were both our most bat-shit-crazy selves. I’ve set up homes (and lifestyles) for us 6 times in the last 5 years. This is what I do. This is what I know.
So this I what I will teach.
I know you’re probably thinking “Duh, Katie! This is what you’ve been teaching the whole time.”
And you’re right. I just didn’t realize that. It was clouded by this idea that I needed to focus on business like everyone else.
Well the clouds have cleared.
I’m focusing fully on home, relationships and how to marry the two on a daily basis. I’m focusing on taking that daily grind and turning into daily gratitude.
It’s going to all be about the everyday, day-to-day, because that’s where your WHOLE LIFE lives.
As I’m finishing this blog post I’m realizing that I really wrote it for myself. Not a whole lot will change on your end. Yes I’ll be writing more about my marriage, but really I just needed to claim this focus and announce it to the world.
You can expect to learn more about my home life. You can expect me to go way more in detail about my days and my relationship (with Adam’s approval.) You can expect a new offering that is solely about relationships.
Mostly though, things will stay the same at The Small Change Project. Because I was right from the very beginning.
I just didn’t know it.